The Verizon campaign was a difficult one in that there were many (and I mean many) publishers competing for a slice of this large campaign, but only a few were to be the selected media partners. In the end, we won the business utilizing the Beatbox mixer tool that Verizon created. We made an application where members could upload their mixes to be rated by other members. We made sure that the campaign ran smoothly, and when they began to terminate all of the campaigns with every other media partner, we were the sole media partner to run in full.
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