Text to wall/banner
Members could text in shout-outs from anywhere to be posted on the wall on the program and put into queue for dynamic banner (displaying texts, second image). As mobile was beginning to grow in popularity, McDonald's came to us to help them get into mobile marketing. Note that this was before mobile apps and when smart phones were still in their infancy. I came up with the idea to allow users to text a shout out to the whole late night MiGente community based on the activity of members around that time (this was a campaign promoting McDonald's being open late nights). Members tended to post shout outs to each other and would say what they were up to in a public setting (this was also way before status updates). We worked with a mobile partner and got the approval of all the major carriers after securing a shortcode. We hosted a wall with a history of shout-outs from all members texting in, but we also added a ticker to all the co-branded media streaming the most recent shout-outs for all to see (well, all within the target and only during the late night hours). We made the program very contextual to McDonald's and members were very impressed...thus McDonald's was.
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