Includes Personality Badges, Songs from members, & Party Tips. This was one of the most fully stocked groups I worked on, so to speak. Heineken wanted to reinforce the house party concept and while many concepts where presented to them, they decided to go with this one. It included a music element (we reached out to up and coming musicians from the community), a viral-esqe component (part personality badges that could be added to profiles and MySpace pages and clicked back to the group), and party tips that included product tie-ins. It was a bit over branded in my opinion, but it is what they wanted and they were happy with the results.
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