Wired For Battle
This was the first large scale online rap battle with submissions from all over the country, culminating in a live event in the Canal Room, broadcasted online. Each year, I was tasked with developing a sponsorship calendar, tying programs into topical events. While February's Black History Month was a huge event, June's Black Music Month had the potential to be even larger with our audience. I worked with many teams to develop the first BMM program on the site, with the marquee program being Wired For Battle. After securing Dodge as our title sponsor, we began to recruit member submissions, garnering over 500 songs from members. After reviewing, we posted the top 50 songs into our battle player, which allowed users to vote for their favorites, eliminating artists each week until the final 5 were left. We them flew them into NYC to perform live in front of Styles P, a BlackPlanet.com Editor, and an Editor from Source. The show was broadcasted live with the winner Caesar taking the home studio system prize and eventually getting picked up by Rocawear for an ad campaign. Dodge had a car on-site with music from the battle playing from an iPod hooked into the car's stereo system. Dodge was really happy with the traffic and response they got from the program.
*There were also some other components, but Wired For Battle was the headlining component.
No comments:
Post a Comment