Member Artist Song Competition
Heineken wanted to associate the HPL brand with Music and Entertainment. They reached out to us to put something together that would add value to the community and tie the brand to our audience, so I put together a weekly music contest where we picked a few artists per week to go head-to-head with the winners of each of those weeks going head-to-head for the final week. The winner got a co-branded full-page ad in Vibe Magazine (we had a partnership with them). We ran the whole program in an interstitial unit and generated thousands of votes with the resulting ad (the lower image) going to the winner: K.O.
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